Mediacom is in the process of adding a channel dedicated to the University of Iowa, but sports will play a minor role.
School officials have approached Mediacom about distributing programming to a state-wide audience, with the idea of expanding what is already airing on campus television, such as guest lecturers and performing arts.
There has been talk of adding sports, but that would be stalled by prior television obligations – such as the Big Ten Network.
Phyllis Peters, a spokesperson for Mediacom, says those discussions are on-going.
“At some level, when you get down through the tiers of rights, there might be opportunities for some sports,” Peters said. “But that has not been the initial focus.”
In other words, the Hawkeye Channel on Mediacom will be different than the Cyclone Channel.
That’s because the universities produce the programming, and Iowa State is free to supply content similar to what is already being shown on CyclonesTV.com.
Mediacom reaches roughly 450,000 households in Iowa. The Big Ten Network reaches 90 million households, but Iowa shares air time with the conference’s other 11 schools.