IOWA CITY, Ia. – Tickets are available for all seven of Iowa’s home football games this season, including the Sept. 13 showdown with Iowa State.
Despite stagnant sales, Hawkeye athletic director Gary Barta sees a bright side.
“I’m not panicking,” Barta said Friday during a meeting with the media. “Because where we’re at right now, ironically, it would be possible we could end up making more money this year in ticket sales.”
Barta went on to explain how that was possible. But first, a quick breakdown:
— As of Friday afternoon, the Iowa athletic ticket office had 2,100 tickets remaining for the Cy-Hawk showdown. There were 5,100 available for the Nov. 22 game against Wisconsin and 6,400 for the Nov. 28 season finale against Nebraska.
— The price range for single-game tickets is $55 to $70, not counting youth discounts. Season tickets for the general public cost $325 to $395. Season tickets for students cost $163 to $175.
— Last year, roughly 52,000 season tickets were sold. Kinnick Stadium holds 70,585.
“This is a moving target,” Barta said of ticket sales. “It’s changing every day.
“If I go there this morning, we might sell another 500 for certain games.”
In the past week, Iowa sold 324 general public season tickets and 3,500 single-game tickets.
But just a few years ago, sellouts were the norm.
A streak of 30 consecutive sellouts at Kinnick Stadium ended on Nov. 23, 2012, when an announced crowd of 69,805 watched the Hawkeyes’ 13-7 loss to Nebraska.
That was the end of a 4-8 season.
Now, Iowa is coming off an 8-5 record in 2013 and is expected to challenge for the Big Ten’s West Division title.
“There have been years, since I’ve been here, we were sold out of every game in July,” said Barta, who took over the Hawkeye athletic department in 2006. “And that’s a great position to be in.”
Barta added that suites and club seats are sold out, and have a long waiting list.
“We sell, traditionally, many single-game tickets in August,” Barta said. “That’s one of our most active ticket-selling seasons, when we have them.”
Barta said he expects ticket sales to eventually match last year’s pace, and he’s willing to tweak things in order to minimize financial losses.
“Our single-game sales are not yet where I’d like them to be … and our student season ticket sales are down,” Barta said. “It’s a continuation from a year ago.”
Traditionally, Iowa reserves 10,000 tickets for students. And typically, all 10,000 would be purchased.
Last season, only 7,300 were sold. As a result, any unsold student tickets for 2014 will go on sale to the general public on Aug. 1.
“Because I just can’t sit here like we did last year,” Barta said, “hoping the students will fill them and then sitting with more empty seats.”
By selling those tickets without the student discount, Iowa could actually make more money. Still, Barta said a series of promotions will be unveiled in coming weeks in hopes of building more interest among students.
“I would always prefer having those 10,000 seats filled with students,” Barta said. “And we’re not at all giving up on that this year.”
Category: Iowa Hawkeyes Football